Focusing on retro style, Kinsole expects to be a light luxury brand in the eyewear industry

Focusing on retro style, Kinsole expects to be a light luxury brand in the eyewear industry

 

Many items in the process of development,

 

Characters outside of their original function will gradually be derived.

 

Eyeglasses are one example:

 

Whether it is for people who are myopic or non-myopic people,

 

Glasses are gradually transforming from tool attributes to jewelry attributes.

 

A number of brands that emphasize the sense of design and are oriented to young people have appeared one after another.

 

Mu Jiushi, which takes offline channels, sells in e-commerce channels, and Yinmi Inmix, which has recently been listed on the New Third Board, are all fashion glasses brands that have emerged in recent years.

 

And today we are going to introduce Kinsole is a fashion glasses brand that focuses on retro style.

 

Artists such as Dapeng, Gu Dezhao, and Zheng Shuang have all purchased Kinsole glasses.

 

The price range of its products is 800-1000 yuan, which is slightly higher than Mu Jiu 0 (500-800 yuan).

 

Much higher than the sound meter Inmix (100-200 yuan) 40% of the products are sunglasses,

 

60% are regular frames.

 

Different from Mu Jiuten's literary style and the fast fashion route of sound rice glasses,

 

Kinsole wants to make the brand "affordable luxury".

 

Kinsole adheres to original design, and the supply side also avoids Jiangsu, Zhejiang and other eyewear production areas.

 

Instead, he chose a handmade glasses factory in Shenzhen that was OEM for first-line big brands

 

In terms of material, polyester with higher cost is also used (good texture, high plasticity, color and saturation are better than common acetate frames).

 

When it comes to the core problem of the glasses industry, the biggest drawback of traditional platform optical stores is that the channels are too long.

 

A pair of glasses has to go through layers of dealer price increases before it can reach the consumer from the supplier

 

Price and quality don't match.

 

In addition, although some brand direct sales models can solve the problem of lengthy channels,

 

But for most people, glasses are still a tool,

 

Whether it is a traditional channel or a fashion eyewear brand, it is difficult to guarantee the professionalism of optometry.

 

Therefore, in terms of sales channels, Kinsole believes that glasses are experiential products.

 

The focus should be on offline stores.

 

Since its launch in 2014, Kinsole has sold a total of about 20 million yuan.

 

At present, there are 20 stores in Beijing, Shanghai, Guangzhou, Hangzhou, Hong Kong and Taiwan

 

Most of the stores are located in high-end shopping malls.

 

In addition to fashion frame products, Kinsole also plans to deal in refractive correction glasses.

 

Kinsole plans to set up a high-standard professional optometry center in each city.

 

Radiate the surrounding Kinsole specialty stores and counters.

 

If you choose ZEISS and Essilor as lens suppliers, the lens price will be around 300-1000 RMB.

 

In terms of team background, most of the Kinsole team have been working in the eyewear industry for more than 10 years.

 

Next, Kinsole will continue to expand in cities such as Beijing, Shanghai and Guangzhou.

 

And plans to expand overseas markets.

 

Stylish sunglasses vintage glasses.