FENDI Spring_Summer 2017 Men's Eyewear Collection To commemorate the launch of its first men's eyewear collection, FENDI

FENDI Spring/Summer 2017 Men's Eyewear Collection To commemorate the launch of its first men's eyewear collection, FENDI has teamed up with Hopper Penn, the son of Sean Pen and Robin Wright, to create a glamorous new campaign to announce the arrival of the new Spring/Summer 2017 collection. In the film, Hopper travels to Italy to attend the FENDI men's fashion show and has a wonderful day in Milan.

With the new FENDI men's eyewear, he is able to fully appreciate the amazing charm of this fashion capital. From the moment he arrived at Milan International Airport, he found that Fashion Week had brought the city to the energy of a global metropolis. Hopper, who came to Rome from Los Angeles, wore a pair of Fendi SunFun sunglasses and completed the international tour with pure fashion and sophistication.

The city of Milan opens its arms to Hopper and leads him into the most elegant and influential palace of fashion and design, urban and international. The first stop was the hotel, where he relaxed in his room and had a drink in the lounge, where a pair of FENDI sunglasses showed an eclectic and intelligent attitude.

Ready to experience it, he went to the most fashionable downtown area, wandering around Via Montenapoleone and Via Spica, the famous business district known as the "Fashion Quadrilateral", wearing his inseparable Fendi Qbic sunglasses! As the sun sets, Hopper is about to watch his first FENDI men's fashion show. Upon arrival at the show, a unique experience ensued, and he walked through the doors of FENDI with enthusiastic fans and photographers.