Eyewear fast-fashion brand eGG is attacking VR retail

Eyewear fast-fashion brand eGG is attacking VR retail

 

The optical store eGG offers shopping experiences such as customers can try on glasses freely and pick up glasses as fast as 1 hour.

 

As a result, the brand has more impulse buying customers.

 

and a shorter repeat purchase period to position itself as a "Fast Fashion" brand in the eyewear industry.

 

In order to enhance the consumer experience, the brand has started to jump out of the glasses frame this year.

 

Involved in VR (Virtual Reality) business, selling VR headsets, VR boxes, 360 cameras, etc.

 

Stephen Leung, Managing Director of eGG, Stephen Leung, Managing Director of eGG, said:

 

"As a VR layman,

 

Our strength is that we know how to look at it from the perspective of the average consumer

 

Choose products that are suitable for the general public to make them more accessible and accessible.

 

"The glasses sold by eGG have always been branded, but this time they have entered the VR product market.

 

But only in the role of retailers.

 

Stephen Leung, Managing Director of eGG, explains:

 

"Glasses are what we do.

 

If we rashly go to the manufacturer to produce our own VR products with the eGG brand name,

 

It may not be appreciated by consumers, after all, a lot of scientific and technological research and development is involved behind technology products.

 

We're not going to do better than an authentic VR company anyway.

 

"Higher-priced products are not favored by family customers, eGG began to launch VR products in July this year to "test the waters",

 

Liang admits that the mall is very expensive, and it is difficult to add too many VR products to the existing more than 20 eGG stores.

 

Therefore, he chose to use a pop-up store in a shopping mall to promote VR business.

 

"To let consumers know that eGG has VR products in addition to glasses, pop-up stores are a good medium.

 

Because of the wide range of customers contacted, the location is better than our stores.

 

Since July, I have tried 3 VR pop-up stores, namely Tuen Mun Town Plaza, Tsuen Yen City, and The ONE in Tsim Sha Tsui.

 

Among them, the Tsim Sha Tsui store is leased until next Monday (31st).

 

Leung Si Min said:

 

"Tuen Mun and Tsuen Wan have more families, while Tsim Sha Tsui has more tourists and the younger generation to try out.

 

The sales of the two are different.

 

During the summer vacation, most of the people who tried the games in Tuen Mun and Tsuen Wan were children.

 

VR movies and games-related products are more popular and more expensive, and the sales of products are slightly weaker.

 

Tsim Sha Tsui, on the other hand, is more popular for more expensive products such as VR devices and 360 cameras with PCs.

 

The store also has smart glasses and smart watches sold by the Group's Eyewear 88 and Time Gallery.

 

The "eGG TART" pop-up store in Causeway Bay is both a VR business front.

 

Sunglasses will also be available for sale through pop-up stores.

 

Leung Si Min said:

 

"Ordinary glasses require optometry services,

 

These services are not suitable for pop-up stores

 

Because ordinary glasses require a long-term service, customers need to know that once the glasses are loosened or want to adjust the glasses,

 

Where can I go for help?

 

Therefore, a fixed location is very important for optical stores.

 

"Sunglasses are fashion products that require less after-sales service.

 

As long as you find the perfect location for the right season, you can open a pop-up store

 

Don't worry about business.

 

At the same time, the brand is also looking for places to open stores to expand its VR business, and the first "eGG TART" opened in Causeway Bay in the middle of this month.

 

Liang Simin pointed out that "TART" is a combination of "Technology" and "Art".

 

Therefore, in addition to continuing to sell eyewear, the new store will also provide VR products and enhance the consumer experience.

 

For example, there is a 360 camera "Selfie Booth" in the store for consumers to experience the shooting effect of 360 cameras.

 

Convenient promotion.

 

The eGG pop-up store at The ONE features a variety of VR games and VR devices.

 

Guests who spend a certain amount of EPS in the mall can try the game for free within 3 days from the date of consumption with the stub.

 

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