Eyewear e-commerce forces the transformation of traditional glasses

Eyewear e-commerce forces the transformation of traditional glasses

 

With the popularity of the "online opticals" model,

 

A large number of domestic glasses B2C malls have been well developed, among which the scale is large, available, loved, visual and so on.

 

According to the online retail market trend report, the environment for glasses to become market-oriented, large-scale and systematic through e-commerce has been basically formed.

 

With the increasing improvement of people's living standards and the further strengthening of vision protection awareness,

 

China will undoubtedly become an internationally influential consumer of glasses products.

 

Compared with traditional optician manufacturers, e-commerce has a flexible business mode,

 

Direct-to-consumer through a low-cost online platform breaks the high cost of traditional optical manufacturers.

 

At present, the traditional domestic glasses bigwigs have begun to start strategic transformation.

 

Facing the impact of rent, labor costs and other issues on traditional retail

 

The eyewear bigwigs had to slow down the expansion of their stores.

 

Despite this, there is a huge market prospect for e-commerce in the eyewear industry.

 

As the saying goes, "no trust, no stand", integrity is the foundation of an enterprise.

 

How to carry out online opticians to improve product quality and brand influence,

 

It will be a huge challenge for eyewear e-commerce in the future.