Eyewear companies are not losing to their rivals, but to other industries
Eyewear companies are not losing to their rivals, but to other industries
There is a saying that "shopping malls are like battlefields,
Business is like a soldier. ”
There are many people who do not understand its true meaning and cannot view the competition correctly,
Instead, they blindly point the finger at their competitors and try their best to protect their own interests.
According to common sense, there is nothing wrong with this, after all, it is a business field.
It's normal to fight to the death.
If we think about it from another angle, we understand that our opponents are not from the industry.
Rather, it comes from external factors.
One might ask, "What kind of logic is this?" Actually, it's also very easy to understand,
Let's take an example.
In our daily life, no matter whether the family conditions are good or bad,
Everyone will have clothes and shoes for different seasons of spring, summer, autumn and winter
Wear whatever kind of clothing and shoes you wear in any season.
It can also be done for different occasions and wear different clothes and shoes.
For example, soldiers must wear military uniforms and three-joint leather shoes, students must wear school uniforms, and so on.
Not only that, but different groups of people will constantly update their clothes and shoes with the change of trends.
From this point of view, the clothing, shoes and hats industry is enduring,
In the process of continuous development, one brand enterprise after another has been born.
Taking it a step further, let's focus on mobile phone products as a necessary communication tool in contemporary times.
Mobile phones have become an indispensable belongings in people's lives
And in the process of development, it is constantly updated according to the different needs of consumers.
Mobile phone manufacturers are also busy and happy, in addition to paying attention to the appearance of the mobile phone,
Pay more attention to the functionalization and intelligence of mobile phones, and expand to more advanced technical fields.
As a consumer, it is extremely common for a family of three to have more than three mobile phones.
It can even reach six mobile phones for a person of three.
Home computers, household appliances, etc. also occupy a certain proportion without exception.
And it has a strong consumption stamina.
So, let's take a look at what the eyewear industry is like.
As a glasses product, there are not too many advantages in comparison.
Not to mention the situation where everyone has a pair of glasses, and the frequency of eyewear product replacement is relatively slow.
The higher the price, the longer the replacement cycle will be.
In this way, in fact, we often do not lose to competitors,
Rather, it loses to other industries that have a huge difference in life.
Among the many industries, eyewear manufacturing is a small industry that started relatively late and developed very slowly.
The things on the glasses are often not known.
Although those small accessories are important, their market prospects are yet to be explored.
So, how to expand the market of eyewear manufacturing is a concern for every eyewear manufacturer.
Let's start by looking at what consumers care about.
See if consumers don't care about these small decorations and details.
In fact, whether consumers care about it or not, these are very necessary.
You can't do without it.
If we consider more things that consumers care about in the process of product development,
There will definitely be development.
For example:
Considering the needs of fashionable men and women, we can make some articles on the frames,
Add some small decorations that can be done as you like, which can meet the individual needs of fashionable men and women.
It can also bring new opportunities for the market-oriented extension of products.
At present, there is a Denwalt E variable frame on the market that can change legs is very popular.
The reason why it is so popular is that it has only done one thing, designed the previous non-replaceable temples into a series of products,
You can change the color at any time to meet the needs of different occasions, so that consumers unconsciously buy it six frames,
The idea was clearly successful and had a good market interest.
Since it has such a good market atmosphere and is very favored,
It's because of its flexibility.
If we are like this leg-changer frame in product development,
Just a small innovation will have a big gain.
This article is reprinted from China Glasses Network.