Eyewear brand innovation has just started, and the turnover of tens of millions is already outstanding

Eyewear brand innovation has just started, and the turnover of tens of millions is already outstanding

 

China (Shanghai) International Optical Industry Exhibition (17th), the largest scale, the highest level and the largest number of exhibitors in China,

 

It was recently held at the Shanghai World Expo Exhibition and Convention Center.

 

The Securities Times reporter interviewed the heads of the glasses industry associations in Zhejiang, Chongqing, Shenzhen and other places and a number of business operators.

 

Cui Yi, chairman of the China Optical Association, said that in recent years, China's glasses industry has actively explored and responded to the challenges faced by development.

 

In terms of scientific and technological innovation and development quality, there has been a new improvement, and great progress has been made in the cultivation of optometry talents and the construction of the industry's talent team.

 

Cui Yi introduced that there are about 300 domestic glasses brand enterprises participating in the exhibition.

 

Quantitatively speaking, it is already quite large.

 

The baby on the competition field is in the competition field of global eyewear brands,

 

China is still a fledgling baby.

 

Over the past few decades of reform and opening up, China has not cultivated its own glasses brand with sufficient international influence.

 

In this regard, Xu Haizhou, secretary general of Zhejiang Glasses Industry Association and Wenzhou Glasses Chamber of Commerce, told the Securities Times reporter,

 

The glasses industry has its own characteristics, and only relies on glasses to make a global brand on a global scale.

 

Only Ray-Ban is the only one that all other well-known eyewear brands have been introduced from other industries.

 

FOR EXAMPLE, GUCCI, ARMANI, LV, ETC.

 

Xu Haizhou said that if glasses want to create their own brand, there is a problem of single product marketing support.

 

This also restricts the construction of China's own brand.

 

Zheng Zhiyuan, chairman of Wenzhou Guanhao Glasses Co., Ltd., told reporters,

 

For myopic patients, glasses are an essential consumer product.

 

But from a casual point of view, glasses are a fashion product that goes with clothing.

 

According to his observation, in recent years, the annual growth rate of sales of China's Internet glasses industry may be about 20%.

 

The average order value also increased.

 

He believes that "the sales of each (Internet glasses) brand enterprise range from millions of yuan to hundreds of millions of yuan.

 

It is estimated that the average annual shipment volume is about 10 million yuan. ”

 

It is understood that Wenzhou Guanhao focuses on the global children's glasses market.

 

At present, the market share is obviously in the forefront.

 

2167 Red C6 Plate Tide Uniform Size Neutral Myopia Frames "The sales of most brands are around millions of yuan.

 

Those who can achieve a sales scale of 10 million yuan belong to the leader. ”

 

In this regard, Zheng Zhiyuan believes.

 

He also introduced that China's population of 1.3 billion has a total of more than 50,000 professional optical stores.

 

The proportion is extremely asymmetrical with countries such as Europe and the United States.

 

He believes that this is more indicative of the long process of cultivating China's consumption habits.

 

On the one hand, the growth of China's own glasses brand is full of thorns.

 

On the other hand, some self-created well-known brands have accepted the fate of being acquired by overseas companies.

 

According to exhibitors, in addition to Conant (21.000, 0.63, 3.09%) (300061), which has been listed on the A-share market,

 

Another sunglasses brand, Tyrannosaurus, had been acquired by French eyewear giant Essilor in the early years.

 

The Securities Times reporter learned that in addition to the current gathering place of several major glasses brand enterprises in China,

 

Such as Shenzhen, Shanghai, Xiamen, Jiangsu Danyang, Zhejiang Taizhou, etc

 

Other traditional glasses production gathering places such as Wenzhou, Zhejiang, Yingtan, Jiangxi

 

It is still difficult to get rid of the simple and extensive labor-intensive mode of OEM and foreign trade exports.

 

Even if it is a brand enterprise, the overall strength is weak.

 

Zheng Zhiyuan, chairman of Guanhao Glasses, said that in the case of declining economic growth,

 

China's glasses industry is still expected to achieve a growth rate of about 10%, of course, a large part of which is brought by the traditional glasses OEM export business.

 

At the same time, in the small street of Henggang in Shenzhen, an ambitious "designer brand" promotion plan for China's eyewear industry is being launched.

 

The reporter saw at the scene that the glasses exhibition set up a special booth area for Henggang glasses designers.

 

It is used to display the award-winning works of Shenzhen Fashion Glasses Designer Competition.

 

Xie Jia, the brand manager of Shenzhen Shangshi Lianchuang Co., Ltd., told reporters,

 

The domestic economic downturn and the lack of eyewear brands have caused some companies to survive in a difficult situation.

 

In order to get rid of this situation, the relevant departments of Shenzhen have vigorously encouraged designers in the eyewear industry to start their own businesses.

 

According to him, the Shenzhen Henggang Sub-district Office has given strong support in terms of office space, exhibition layout and annual designer competition.

 

It is completely free for the first 3 years of the exhibition, and some office buildings are also provided free of charge.

 

Wang Ying, head of another designer brand, Shenzhen Yijing Optical Technology Co., Ltd., told reporters,

 

In the early stage of the establishment of the company, it was mainly in the brand planning to talk about the annual sales target.

 

It's too early.

 

Secretary-General Xu Haizhou believes that compared with pure manufacturing and OEM,

 

Brand marketing requires operators to have higher quality and require them to have more insight into the complex market.

 

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