E Optics Completes Millions of Yuan in Angel Round Financing On August 12, it was reported that E Optics, the gathering

E Optics Completes Millions of Yuan in Angel Round Financing On August 12, it was reported that E Optics, the gathering point of overseas light luxury glasses brands, completed a million-yuan angel round of financing led by Feng Tao, a partner of Lianchuang Yongxuan. After this round of financing, e-optics will open three to four more experience stores in Beijing's Guomao, Financial Street and Zhongguancun by the end of 2016 to improve the layout of several CBD areas in Beijing; In the next two years, e-optics will expand its business to first-tier cities such as Shanghai, Shenzhen, Guangzhou and more second-tier cities, open more than 50 urban CBD experience stores, and sign door-to-door services with more than 1,000 medium and large enterprises, providing millions of customers with a new mirror purchase experience and optometry services.

Founded in early 2015, e-Optics is committed to building the first overseas niche designer glasses brand collection store in China, focusing on light luxury trend glasses brands. At present, the company has cooperated with a number of brands, including Japanese and Korean brands Garpenis, Matsushima Masaki, CLAYTONFRANKLIN, EYECOSPLAY, European and American luxury designer brands ISVE, FLAIR, SUPERDRY, etc. It is understood that China has the world's largest myopia population, with a scale of more than 400 million people; Coupled with the market demand for sunglasses and contact lenses, the domestic glasses market has a market capacity of nearly 100 billion yuan per year.

With the rise of the post-80s and 90s consumer groups, more young people are pursuing the uniqueness and personalization of glasses wearing styles, and niche designer brands in Japan, South Korea, Europe and the United States are becoming more and more sought after by young people. TAKING THE KOREAN FASHION BRAND GENTLEMONSTER AS AN EXAMPLE, IT HAS RISEN RAPIDLY IN JUST TWO OR THREE YEARS TO BECOME POPULAR IN ASIA, AND ITS SALES IN MAINLAND CHINA HAVE CAUGHT UP WITH TRADITIONAL EUROPEAN AND AMERICAN LUXURY BRANDS SUCH AS RAYBAN AND PRADA.

In addition, as one of the industries with the most potential for consumption upgrading, the traditional retail format is facing huge challenges and opportunities in the eyewear industry. For example, domestic traditional eyewear retail stores such as Baodao and Liangshidian are still mainly engaged in traditional European and American luxury brands, and the style and style are too popular and traditional to meet the consumption upgrading needs of the post-80s and 90s generations and the requirements of pursuing a maverick style.

The chain store system in China, which focuses on overseas niche designer brand glasses, is a blank market, and many young people can only buy them locally through online shopping or when traveling abroad. e-Optics has a long-term cooperative buyer team in Europe, Japan and South Korea, specializing in collecting overseas niche designer brand suppliers, and the annual MIDO exhibition in Italy, IOFT in Tokyo, Japan and Daegu DIOPS in South Korea and other exhibitions E-Optics company has a special buyer team to participate.

e-Optics will launch the most popular eyewear styles and the latest overseas designer brands every season, creating a new chain store platform for young domestic consumers to buy sunglasses and optometry glasses. In terms of business mode, e-optics has also upgraded the traditional glasses retail model. e-Optics' customer drainage methods include the passive business model of the store, which is the active business model.

Since the traditional optical store completely relies on the location of the store to attract customers, but a good location must face high cost of rent, E optics chooses to open a store in the second-tier store location in the CBD concentration area of each city, the store rent cost is controllable, and at the same time, combined with the door-to-door service of a large number of enterprises within 3 kilometers of the surrounding area, through the door-to-door optometry and glasses service of the enterprise group to attract a large number of stores The combination of on-site and door-to-door service effectively reduces costs and improves the efficiency of the square foot.

In addition, each store of e-optics will set aside a part of the equity for crowdfunding before the opening of the store, so that customers with optical needs within 5 kilometers of the physical location of the store can join the store and become shareholders, and each shareholder can bring corporate resources and customer resources to the store after opening the store. The first flagship store of e-optics opened in Wangjing SOHO, and according to the founder Fan Zhe, it achieved profitability in the first month of opening.

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