China (Wenzhou) International Optical Industry Exhibition ended yesterday, and the turnover was the same as the previous

China (Wenzhou) International Optical Industry Exhibition ended yesterday, and the turnover was the same as the previous session

 

The three-day 14th China (Wenzhou) International Optical Industry Exhibition ended yesterday at the Wenzhou Convention and Exhibition Center.

 

During the exhibition, a total of 12 companies from Ruian City participated in the exhibition, with 53 booths.

 

The total area is 1590 square meters; During the exhibition, Ruian enterprises directly got orders, that is, the turnover reached about 50 million yuan.

 

The same as the previous session.

 

It is reported that the exhibition area of this exhibition is 25,000 square meters.

 

It attracted more than 400 enterprises from home and abroad to participate in the exhibition.

 

"Ruian is the main production area of Wenzhou glasses industry, and most of the glasses industry relies on OEM or ODM processing.

 

Participating in the exhibition is one of the effective ways to get orders. ”

 

According to Liu Chuan, secretary general of the Municipal Optical Chamber of Commerce, the 12 enterprises in Ruian City participating in this exhibition are all glasses manufacturers.

 

Among them, 1 glasses material, equipment and machinery exhibited products covering frames, finished lenses, instruments and equipment, raw and auxiliary materials and accessories, packaging and other industrial chains.

 

The exhibition has built a platform for trade between accessories supporting enterprises and mirror enterprises.

 

It is understood that at present, there are three major optical exhibitions in Beijing, Shanghai and Wenzhou.

 

The Wenzhou International Optical Fair is an optical exhibition in China that mainly serves the industrial chain by export trade.

 

"As a professional exhibition of glasses focusing on foreign trade and taking into account domestic trade,

 

Wenzhou International Optical Fair has a broad space for development, and local foreign trade glasses manufacturing enterprises are also in urgent need of a real 'doorstep' international business platform. ”

 

Mr. Liu Chuan said that from the perspective of the entire exhibition, this year's glasses exhibition is larger, more merchants and more mature than the previous one; The number of exhibitors in Ruian City is 2 fewer than last year.

 

Originally, there were more domestic sales, but this year there are more export sales, which is a new feature.

 

During the exhibition, enterprises in Ruian City directly got orders, that is, the turnover reached about 50 million yuan.

 

Zhejiang Fangshi Glasses Manufacturing Co., Ltd. is a leading glasses production enterprise in Ruian City.

 

This time, more than 300 styles of metal glasses frames were exhibited at the exhibition, with a total of more than 1,000 pairs of glasses frames.

 

In addition, there are TR frames, plate frames, titanium frames, frameless diamond trimming frames, reading glasses and other products

 

It has attracted the favor of many new and old merchants.

 

During the exhibition, there were many foreign merchants from Dubai, Iran and other countries in the Middle East.

 

And directly place a deposit to sign a contract, and there are fewer merchants from Europe and the United States and other countries.

 

During this exhibition, the company signed more than 10 purchase and sales contracts.

 

Pay attention to brand influence into a consensus, rely on transformation and upgrading, and improve product quality.

 

Enriching the product variety, more and more international first- and second-tier brands have turned their orders to Wenzhou.

 

Mr. Liu Chuan introduced that at present, there are more than 200 Ruian glasses manufacturers.

 

Among them, there are more than 30 enterprises engaged in foreign trade processing, and these enterprises have become well-known international brand foundries.

 

And the brand is becoming more and more high-end, local glasses manufacturers are also increasing investment in cultivating their own brands.

 

Enhance the influence and competitiveness of the enterprise and actively expand overseas markets.

 

According to statistics, last year, the total output value of the glasses industry in Ruian City, the output value of foreign trade and domestic sales accounted for about half.

 

The total output value of foreign trade reached more than 500 million yuan.

 

Mr. Liu said that in terms of brand, glasses manufacturers in Ruian City pay more attention to product quality.

 

Glasses are people's necessities, but also fashion products, glasses market space, demand,

 

At present, the production capacity of glasses can not meet the needs of the market, and there is still a lot of room for development.

 

Therefore, it is more important to pay attention to the improvement of the quality of glasses and make the products to high standards.

 

In recent years, people in the eyewear industry have realized the importance of independent brands.

 

In the next step, the glasses enterprises in Ruian City still need to work hard to enhance the brand.

 

Focus on cultivating its own brand to enhance its influence and competitiveness.

 

This year, the Wenzhou International Optical Fair was also listed as a key international exhibition project in Wenzhou for the first time.

 

Exhibitors can receive booth subsidies.

 

This has a positive impact on the confidence of many companies in the eyewear industry that are in the transition stage.

 

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