Baodao glasses micro mall is listed globally! On January 9, 2017, the launch conference of the _Micro Mall_ of Baodao Gl
Baodao glasses micro mall is listed globally! On January 9, 2017, the launch conference of the "Micro Mall" of Baodao Glasses under Xingchuang Vision was grandly opened in Shanghai. Wang Zhimin, Chairman of Xingchuang Vision, Ma Picai, General Manager of E-commerce Department, Chen Xueling, General Manager of Brand Marketing Department, and other leaders attended the conference, and Xie Rongrong, General Manager of Luxottica (Shanghai) Trading Co., Ltd., was also invited to attend the conference.
The launch of the new Tiffany & Co. Victoria series is scheduled to be livestreamed globally on February 13 on the Treasure Island Micro Mall. The new product is limited to the first time to highlight the brand value "send me WeChat" has become the most common sentence on the lips of modern people, communication, work, shopping, and brushing the circle of friends have become our way of life. In 2016, the number of active WeChat users reached 806 million, and the micro-mall derived from the WeChat platform has been widely sought after by WeChat fans in recent years.
It is understood that the micro mall launched by Baodao Glasses covers four functional areas: brand hall, live broadcast room, O2O and member activity center. Among them, the brand pavilion creates a unique brand positioning for all independent brands, showing the brand image, brand story, selling brand hot products, and collecting brand information. The live broadcast room conducts live broadcasts such as global brand launches, model shows, store shopping guides, on-site product shooting, factories, and on-site displays in the backstage of optometry.
O2O presents advantageous products in various regions, and conducts online display, store services, and 360-degree care. The membership activity is inclusive, and users can also experience their favorite products earlier through the membership pre-order mode. Our micro-mall is a customized system that can meet the various behavior patterns of different users.
What's more, products are only valuable through content marketing, so we have a live broadcast platform to let different people choose the right glasses through fashionistas' glasses. In recent years, cross-border e-commerce represented by Xiaohongshu has flourished, consumers' horizons have become increasingly global, and consumer demand has moved towards diversification.
Baodao micro mall will realize the global purchase of glasses under the wave of economic globalization! Consumers can open the Baodao Glasses Micro Mall to purchase new eyewear products designed by global brands and global designers. In other words, in the treasure island micro mall, consumers can realize the shopping imagination of "what you see is what you buy". Internet celebrity live broadcast This press conference is the first to create a live news broadcast of Internet celebrities in the eyewear industry, and the majority of fans can directly hit many fashion brands without leaving home The anchors have always been our most important strategic partners in the Chinese market after receiving messages from many fans Luxottica Group has a unique international high-end eyewear brand portfolio and large-scale manufacturing capabilities From fashion to professional, from online to offline, we will cooperate with Baodao Glasses to carry out 360-degree all-round strategic cooperation" Luxottica (Shanghai) Xie Rongrong, general manager of Commerce and Trade Co., Ltd., said.
In the retail environment of economic model, the all-round digital capabilities of eyewear retail enterprises will determine their future marketing capabilities. We can foresee that the establishment of Baodao Micro Mall today will provide better professional services for millions of loyal members of Baodao Glasses, and further enhance the shopping experience of Baodao members in today's digital environment.
Luxottica will be based on the unique service and sales platform of the micro-mall, and provide long-term fashion eyewear products and high-tech sports glasses products for Baodao members. I am very much looking forward to the global live broadcast of Tiffany &Co. Victoria's new series on February 13 in the live broadcast room on the Treasure Island Micro Mall. Ma Picai, general manager of the e-commerce department of Xingchuang Vision, introduced the micro mall According to Ma Picai, general manager of the e-commerce department, the treasure island micro mall plans to have a number of live broadcast activities such as global limited editions, exclusive styles, and initial listings in 2017.
In the future, the micro mall will continue to uphold the brand value concept and carry out in-depth cooperation with major brands and independent designers. In order to provide consumers with a new user experience, Baodao Eyewear has been constantly trying, hoping to shorten the distance between consumers through the influence of the brand and the convenience of the platform, and will promote the e-commerce platform and the eyewear industry to enter the track of deep integration.
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