Bally and Marcolin Group present the Spring_Summer 2019 eyewear collection

Bally and Marcolin Group present the Spring/Summer 2019 eyewear collection

In April 2019, Bally launched its Spring/Summer 2019 eyewear collection in partnership with renowned luxury eyewear manufacturer Marcolin Group for the first time. The Spring/Summer 2019 eyewear collection includes a wide range of men's and women's fashion sunglasses and optical eyewear collections, with exquisite craftsmanship, elegant styles and innovative designs. The collection conveys the yearning and pursuit of the warm afterglow of a California sunset, and echoes the theme and color palette of Bally's Spring/Summer 2019 collection, "Wanderlust." This season, the Spring/Summer eyewear collection combines a retro luxury design style with a modern aesthetic design, showing a laid-back and comfortable quaint nostalgic style. The wide square acetate frame is complemented by a shield-shaped fit that allows the wearer to express their charm. In addition, Bally reinterprets the classic vintage aviator frame with geometric lines. The yellow and pink lenses are reminiscent of the 70s artwork of Stephen Shore and Joel Sternfield, the colour palette and creative inspiration for this new eyewear collection. The frames are also made of metal, rose gold and palladium, with vivid colours such as crimson, tortoiseshell and black, making Bally's Spring/Summer eyewear collection unique. Bally's Spring/Summer 2019 eyewear collection combines the brand's signature design codes with elegance and sophistication. The ingenuity behind the details comes from the iconic Bally Stripe logo, which gives the new eyewear collection a sleek and beautiful look that embodies the brand's own unique style. The Bally Grip, located on the surface of the nose bridge support, is inspired by the Sparta Grip designed to create durable hiking boot soles in the 20th century. In addition to the aesthetically pleasing and creative design, the practical function of the eyewear is also particularly important. This season, Bally's Spring/Summer eyewear collection is available in two different frame styles, the Smart Fit and Asian Fit models for all face shapes. Bally's Spring/Summer 2019 eyewear collection was launched on April 2, 2019 and is available worldwide through Bally's boutiques around the world, through its e-commerce channels Bally.com as well as through Marcolin's distribution network in Asia, including Chinese mainland, Hong Kong, Japan, South Korea, Vietnam and Indonesia. Starting April 22, Bally China's official Tmall flagship store and official WeChat mini-program will also be available for direct purchase of eyewear collections.