As a well-known brand in the lens industry, every _upgrade_ will attract the attention of all parties The _Bright Moon L

As a well-known brand in the lens industry, every "upgrade" will attract the attention of all parties The "Bright Moon Lens Strategy Conference" held on December 21, 2017 has given a high degree of attention and support to the major media. At this press conference, Mingyue Lens signed a contract with Zhuang Songlin, an academician of the Chinese Academy of Engineering, to establish the first academician expert workstation in the glasses industry, aiming to help the cause of visual health and the supply-side reform of the glasses industry with independent innovation and cooperation.

"Bright Moon Lens Establishes the Industry's First Academician Expert Workstation" glasses are not only a necessity related to people's livelihood but also an industry across optics, medicine, materials science, aesthetics and other disciplines, known as "optical medicine". China is not only a big producer of glasses, but also a big consumer, with an average of more than 4 out of every 10 lenses in the world being "made in China", and China is also the country with the largest myopia population and the total population in need of corrective vision in the world.

Most of the technologies related to glasses such as material research and development, optical design are mastered by Europeans and Americans, and various standards are also established around the face shape and eye habits of Europeans and Americans. In fact, Chinese are different in this regard. Therefore, to improve the national visual health management, there is an urgent need to research and establish technologies and standards suitable for Chinese.

For a long time in the past, China has maintained the economic status of "manufacturing power" in the world, and many international brands have already been marked with the mark of "Made in China" Mingyue Lens said that the first academician expert workstation and the high-profile announcement of future strategic strategies are also in response to the national call from "Made in China" to "Created in China", from "manufacturing power" to "brand power", hoping to further consolidate the industry status of Mingyue lens as an excellent domestic lens with the power of science and technology, and enhance international competitiveness.

(Recommended reading: How to choose Mingyue lensesAccording to reports, the academician expert workstation is jointly built by Mingyue lenses and Academician Zhuang Songlin, academician of the Chinese Academy of Engineering, and his team, and the research team of Academician Zhuang of the Glasses Optical Engineering Technology Research Center has been in the forefront of the country and even the world in terms of optics-related research, and has accumulated a lot of achievements; Mingyue Lens is the leading lens brand in China for many years, and is an excellent representative of domestic lenses, with excellent R&D and production capacity in the industry, assured product quality, and more importantly, big data and rich experience from hundreds of millions of consumers on the front line.

The strong alliance between the two sides, deepening the cooperation between schools and enterprises, industry, academia and research, and independent innovation will greatly promote the supply-side reform of the glasses industry, improve the supply structure and improve the quality of supply. The two sides have reached an agreement that the projects to be carried out in the first phase include the design of progressive multifocal, internal and double aspherical lenses, the development of portable refractors, the development of optical performance testing instruments for lenses, etc.

In the future, the institution will be committed to carrying out optical engineering research and development suitable for Chinese, promoting the formulation of new rules and standards in the industry, thereby helping the technological progress of the eyewear industry, and helping a series of outstanding enterprises represented by Mingyue lenses in the industry to participate in and win international competition. In the past days, although Mingyue lenses have maintained a very high technical level, excellent quality and good sales, they have not been widely concerned by domestic consumers due to the company's focus on product management.

As one of the important means of correcting myopia, glasses are more worthy of consumers' attention than frames, but the public's attention is often focused on the latter's good looks and applicability, ignoring the importance of lenses to vision health. Therefore, as a leading enterprise in the industry, Mingyue Lens has the responsibility to help consumers understand the common sense of lenses and cultivate Chinese people to use their eyes correctly.

Nowadays, Mingyue Lens has changed its previous low-key style, not only inviting Mr. Chen Daoming, a national first-class actor, as the spokesperson, but also carrying out a series of upgrades from the logo to a full set of VI (visual system), which has received wide attention from the society. To quote the words of Mr. Deng Delong, the long-term strategic consultant of Mingyue Lens and the global president of Trout Partners, a global leader in strategic positioning, at the strategic press conference, Mingyue Lens conforms to the changes in the business environment to endorse excellent domestic lenses, and through unswervingly building a strong brand, Mingyue Lens has fulfilled the dual responsibility of an excellent representative of the industry: For consumers, it solves the long-term problems and problems of purchasing lenses, so that more people can use lenses with assured quality, which greatly reduces transaction costs; For the industry, the practice of Mingyue lenses demonstrates a new business mode of productivity improvement, thereby helping the industry to transform and upgrade, and continue to grow.

*Article source: Bright Moon Lens Related reading: Lens brand Bright Moon Lens.