Analysis of the three major challenges faced by China's eyewear industry

Analysis of the three major challenges faced by China's eyewear industry

 

At present, China's glasses industry has formed a situation of coexistence of state-owned, collective, private, joint venture, sole proprietorship and other ownership systems.

 

The enterprise is full of vitality, and China has developed into a major consumer and producer of glasses in the world.

 

China's glasses enterprises are mainly distributed in East China.

 

From the perspective of the nature of enterprises, foreign enterprises and enterprises with investment from Hong Kong, Macao and Taiwan account for a significant proportion.

 

The second is joint-stock enterprises.

 

There are many small enterprises in the eyewear industry, and there are fewer large and medium-sized enterprises.

 

In addition to practical functions, glasses are also endowed with decorative functions, which further gives birth to new business opportunities in the Chinese eyewear market.

 

Sagawa Fujii 74268C3016 tide plate full frame medium size unisex black myopia glasses due to the fluctuation of raw material prices,

 

The relative price of cost factors has risen, and foreign trade barriers have been further highlighted.

 

The eyewear industry is facing great challenges, and the way the industry has long relied on speed, scale, and price to compete is transforming into a competition that mainly relies on quality, standards, technology, service, innovation ability, and brand influence.

 

At the same time, domestic eyewear companies are facing challenges in terms of market, technology research and development, and sales network.

 

Challenge 1:

 

Eyewear export companies do not understand the domestic market.

 

Although export glasses companies are very good at products, they have been running for a long time to receive orders and make orders.

 

There is simply no energy to pay attention to the needs of consumers, let alone specifically research them.

 

The blindness of consumer demand in the domestic glasses market leads to the fact that domestic sales decisions are also very random.

 

There are many examples of domestic sales failure of export glasses companies due to lack of understanding of domestic demand.

 

Challenge 2:

 

Lack of R&D capabilities, or weak R&D capabilities.

 

Accustomed to being an OEM, many glasses companies do not pay attention to the cultivation of their own R&D capabilities.

 

Although many eyewear companies have also set up a R&D department within their own enterprises,

 

But the role there may just be to translate and interpret the drawings that have been designed by others.

 

Most eyewear companies don't want to design their own products, and even if they do, they give up because they don't have the right talent.

 

Glasses products do not have their own intellectual property rights, and if the infringement is done for domestic sales, it is very risky.

 

It's not interesting to be small, and if it's big, it will cause lawsuits.

 

And to redesign and develop new products, the capital investment for the glasses company itself is very large.

 

It's hard to say whether you've succeeded or failed, and because your marketing ability is not strong,

 

Even if a new product is developed, there is a fear that it will not be sold.

 

The lack of R&D capabilities makes many export glasses companies overly dependent on foreign markets.

 

I lost a large part of my control.

 

Challenge 3:

 

Without its own domestic marketing network, the development of eyewear enterprises is subject to sales channels.

 

Concentrating on the external market, the domestic market is a blank.

 

In this context, glasses companies simply do not have their own channels.

 

Some eyewear companies put their goods into hypermarkets, but the entrance fees are high.

 

Various management fees and surcharges put its products in a dilemma

 

Either the price is too high or there is no profit.

 

External channels can't be used, so what about self-built channels? Self-built channels for glasses entrepreneurs,

 

The demand for property is very high, for a long time, export glasses enterprises mainly outside the single processing trade,

 

There is no special marketing management platform and professional marketing team for domestic marketing

 

This makes many eyewear business heroes short of breath.

 

In this era when channels are king, there is no market without channels, and there is no possibility of survival.

 

Source:

 

This article is slightly modified from the World Glasses Network, if you need to delete it, please contact Kaity@

 

Optical store franchise eyewear.