An overview of several types of eyewear market in China
An overview of several types of eyewear market in China
China is not only the world's leading glasses producer.
Moreover, it is a potential glasses consumer in the world.
From children to the elderly, it is its consumer group.
According to Euromonitor's estimates, China's eyewear market saw a 10% increase in retail sales in 2014.
nearly 61.8 billion yuan; The contact lens market grew by 12% to $3.8 billion.
According to a 2014 joint survey by the Ministry of Health and the Ministry of Education,
China's myopia population has exceeded 400 million, with a myopia incidence rate of 33%, which is 1.5 times the world average of 22%.
The incidence of myopia in China is 25% in primary school, 70% in junior high school, and 85% in high school.
It is expected that the number of myopia in the country will increase by an average of 8% per year, and it is foreseeable that the glasses market has certain potential.
Takekawa Kino Full Rim Plate + Alloy M5030 Plus Size C2 Bright Tortoiseshell Trend Glasses FrameThe following is a market overview analysis of several types of glasses.
Contact lens:
In recent years, the consumption of contact lenses in China has grown rapidly.
The age range of people who wear contact lenses continues to expand.
It has been expanded from 18 to 35 years old to 15 to 49 years old.
With the advent of corrective contact lenses and bifocal contact lenses,
The range of contact lens wearers will continue to expand.
However, some surveys show that the wearing rate of contact lenses in China is lower than that in developed countries.
In addition, consumers are increasingly seeking convenience and hygiene, and the sales of disposable daily contact lenses are expected to increase significantly.
Reading glasses:
According to the Chinese census data and statistical yearbook data,
China is facing the problem of population aging in the 13 years from 2000 to 2012.
The proportion of the population aged 45 and over climbed from 26.2% to 35% and is expected to continue.
According to the empirical statistics that most middle-aged people begin to have presbyopia in their eyes from the age of 42,
It can be inferred that the market capacity of reading glasses in the future should not be underestimated.
In addition, with the gradual introduction of progressive multifocal reading glasses into the mainland market,
A pair of glasses can solve the problems of farsightedness, myopia, presbyopia, and astigmatism
It is believed that this new generation of reading glasses can open up the high-consumption middle-aged and elderly market in China.
Sunglasses:
As the name suggests, it has a health care function and can effectively prevent ultraviolet rays from damaging the eyes.
Whether it's an outdoor trip or a tourist vacation.
Currently, more and more people are buying sunglasses as an accessory,
to reflect your own personal temperament.
Sunglasses have become a symbol of fashion and status, and there is no shortage of market demand for high-end customized sunglasses.
Favored by people.
In addition, there is a demand for children's sunglasses and myopia sunglasses in the market.
Children's Glasses:
In recent years, the phenomenon of myopia at a young age has emerged.
In addition, most parents are willing to spend money on good glasses for their children.
Children have become a group of attention and grabbing in the eyewear market.
In addition, with the gradual development of science and technology, a survey has pointed out that nearly 67% of children aged 0-6 in China are exposed to electronic products from the age of 4.
Children's exposure to smart devices and blue light exposure is increasing
And because children's eyes are not mature enough, the ability to filter blue light is not enough,
Therefore, anti-blue light glasses have attracted the attention of many parents.
Titanium-framed glasses:
With the characteristics of light weight, corrosion resistance, anti-allergies, and high strength,
It is favored by more and more consumers.
At present, there are a variety of titanium-based frames such as pure titanium, acetyl titanium, and memory titanium.
Contact lenses for glasses.