Alibaba and Danyang Glasses City _tied the knot_ Zhenjiang Daily slightly modified, _I originally thought that doing gla

Alibaba and Danyang Glasses City "tied the knot" Zhenjiang Daily slightly modified, "I originally thought that doing glasses business, fighting for the location, price, style, function, etc., the result was 'killing a thousand, self-loss 800', and now I know that you can collectively 'touch the net', according to the 'non-zero-sum' model, together make a lot of money online." Recently, at the training course organized by Alibaba to settle in the integrity of the platform, Shu Jinyu, an old merchant in Danyang Glasses City, said with deep feelings. There are more than 2,000 large and small glasses enterprises and merchants in Danyang, forming a very complete industrial system, with the output of frames accounting for one-third of the country, and the output of lenses accounting for 80% of the country and 50% of the world.

Last year, Danyang glasses industry achieved sales revenue of more than 13 billion yuan. However, the Danyang Glasses Chamber of Commerce said frankly that in recent years, affected by unfavorable macroeconomic factors and the impact of national e-commerce, the living space of Danyang glasses enterprises and merchants has been squeezed, and the pressure on development is increasing day by day.

"Some glasses companies and merchants have seen the shortcomings of the traditional sales model, and have established more than 600 online stores on Tmall, Taobao and other websites, but only more than 100 have actual sales performance, and very few have done well." The person said that this kind of channel reengineering, although it has promoted the establishment of the "O2O" model of Danyang glasses, has driven the contrarian rise of Danyang glasses, but compared with the development needs of the glasses industry, it still seems to be relatively lagging behind, mainly reflected in the overall scale is not large, the characteristics are not obvious, and there is no cluster development...... The person's words were also confirmed by the reporter in Danyang Glasses City.

"Many of our merchants have two stores, one is a physical store and the other is an online store." The relevant person in charge of the market management office of Glasses City told reporters that under the new economic situation, those merchants who stick to the traditional sales model and are unwilling to embrace the Internet have mediocre or even declined in their business performance.

And those merchants who have opened online stores can achieve the integration of online and offline, so as to get more real money. He believes that at present, e-commerce is becoming the 'standard' of the glasses industry, and the development of the glasses industry is inseparable from the Internet.

"Now, I already have an e-commerce team, and online sales account for about 40% of total sales." In a brick-and-mortar eyewear store, the owner, Qian Fulin, admits that he has tasted the "sweetness" of the Internet. However, the reporter also learned from his mouth that although many merchants in Danyang Glasses City have opened online stores, due to single-handedness, scattered resources, different inputs, and disorderly competition, the result is also "a few happy and a few worried".

How can we promote the deep integration of Danyang glasses and the Internet, and realize that Danyang glasses enterprises and merchants can take off together in the "Internet +" outlet? Since March this year, the Danyang Glasses City Market Management Office has sent people to visit Alibaba's headquarters many times. In July, Alibaba reached a cooperation with Danyang Glasses City and opened a special platform for Danyang Glasses Integrity Pass.

At present, more than 200 merchants have signed up for the platform, and Alibaba's professional and technical personnel have also begun to train merchants. "In addition to attracting merchants to settle in, we will also attract glasses companies to settle in, and eventually create an intensive and intelligent network platform that focuses on displaying Danyang glasses products, brands, images and promoting orderly online and offline competition and transactions, and promotes the entire Danyang glasses industry 'Phoenix Nirvana'." The relevant person in charge of the market management office of Danyang Glasses City said that they also set up a special area in the glasses city to build an e-commerce incubator and an e-commerce office area around the construction of Danyang Glasses Chengxintong characteristic platform. In the future, they will also learn from the experience of Danyang Glasses Chengxintong characteristic platform construction, and strive to build a large platform of Danyang Industrial Belt when the Alibaba Industrial Belt 2.0 big data cloud platform is opened, so as to realize the global online trading of Danyang characteristic products.

: Frame lens brand.