After going against Shi Yuzhu, he became the _Jobs_ in the industry with a pair of glasses
After going against Shi Yuzhu, he became the "Jobs" in the industry with a pair of glasses
ruffian, true temperament, counterattack, marketing wizard,
The adrenaline-pumping story can be found everywhere in the life trajectory of Yu Junyi, the president of Shilimei.
In the case of the momentum of cosmetics, he suddenly braked and broke into the wild land of the glasses industry.
Traveled all over the world just to explore the truth of myopia prevention and control in adolescents for 7 years.
A game-changer for this industry.
This post-70s veteran with a Chinese face is quite optimistic about the media and capital.
He was invited to be a guest on CCTV and became the guest of CCTV's famous mouth Aqiu.
And called it "the legend that the eyewear industry has created Apple." ”
The local Xi'an TV station's "Little Feet Break into the World" column is even more sensitive to smell.
Reached a long-term strategic cooperative relationship with Shilimei.
The company is on fire, and a lot of capital comes to it, including many well-known investment institutions and listed companies.
For example, Sequoia Capital, Today Capital, and overseas funds from Singapore and so on.
Yu Junyi is concerned about whether the introduction of venture capital will damage the interests of customers and franchisees due to capital cashing.
The VC firm couldn't give a clear response, so it turned it away.
Where is Yu Junyi's confidence? Look at the right trend, bet on the wrong way at the end of the 90s of the last century,
Yu Junyi, who has just graduated from university, and millions of young people are flocking to society like carp crossing the river.
He can be regarded as a highly talented student, graduated from Northwest A&F University,
It is a key university in the truest sense of the word.
After graduating from university, he entered a steel mill, did marketing planning, tinkered with cosmetics, and sold Shi Yuzhu's brain gold.
After going against Shi Yuzhu's concept, he started his business in 2008.
He didn't expect to spend more than 7 years on a pair of glasses.
Behind the flowers and applause, there is ten times the effort and sweat.
As we all know, the eyewear industry is a profiteering industry in China.
In 2008, Lao Yu, who captured business opportunities, began to enter the emerging glasses industry.
decided to join a glasses brand to become the general agent of Shaanxi Province, but he almost lost his family.
In 2010,
The brand was exposed by CCTV:
Exaggerating efficacy, false publicity,
It was "crusaded" by the media and netizens.
One stone stirred up a thousand waves and quickly fell into the altar.
At the moment of life and death, Yu Junyi was extremely calm, and summoned all the store managers as soon as possible.
Dissect the contents of the exposure together:
The media focus is not on product quality.
He made two unusual moves:
One is to pay 50,000 yuan in advance for each franchisee.
For consumer refund processing; At the same time, a full-page report was published in a local newspaper overnight.
Clarifying that there is no problem with brand quality, frank and true myopia can be corrected,
But it can't be restored.
The next day, every franchise store in Shaanxi was really crowded, and countless consumers asked for a refund.
In the face of many people, Yu Junyi patiently explained, and used newspaper reports to give positive guidance,
In the end, none of the customers refunded the fee.
The brand's other regional franchise stores are not as lucky as Shaanxi.
Some ran away, and some storefronts were smashed...... A catastrophe was cleverly resolved
Yu Junyi survived in a desperate situation.
This experience made him understand:
Seeing the trend of the future,
But it's betting on the wrong way to win the future – when myopic eyewear brands are advertising slogans like "Recover", "Recover" and "Take off your glasses".
The conscience is already broken.
The "Jobs" of the glasses industry has gone from the former brain gold to the glasses brand that he has joined today.
Yu Junyi sees that most businessmen in China are keen to make quick money, and tend to pay attention to marketing and ignore products.
But truly innovative products that can not only meet the needs of consumers,
It also creates a demand that says a good product changes the world.
——He wants to pick up the business spirit of "de-marketing" and "product-oriented".
found that the industry had a "bad conscience", and Yu Junyi was silent for two years.
He traveled to the United States, South Korea and various parts of China, and read and studied various professional books on myopia prevention and control in his spare time.
Just to explore the truth of myopia prevention and control in adolescents.
It took him nearly two years to introduce the OEP 21-step international optometry standard testing process from the United States and the environmentally friendly frame from South Korea.
Four patented technologies for the prevention and control of myopia in adolescents have been developed, and professional optical listed companies have been integrated to become the production base of Shilimei.
In the end, the Ushili full-focal axis control mirror was created.
With this secret weapon, Yu Junyi finally realized the rebirth of Phoenix Nirvana.
In 2013, he established Fandiluo Optical Technology Co., Ltd., focusing on the prevention and control of myopia in adolescents.
The main brand is "Shilimei".
The core competitiveness of the Ushili full-focus axis control mirror lies in the technology of "prevention and control".
The key to its technology lies in the lenses.
After wearing ordinary zoom glasses, only the horizontal and up and down directions can be seen really clearly.
From other angles, the object becomes distorted.
After the Ushili full-focus axis control mirror has been processed by bionic technology,
It can realize the comprehensive fit between the image and the retina, so that the ciliary muscle of teenagers is always in a relaxed state.
Avoid the farsightedness and defocus caused by conventional glasses, so that a pair of glasses can completely curb the myopia that grows wildly year by year.
It took 7 years for Yu Junyi to change the rules of the game in the industry.
With the ultimate product research and development and unique business model, Limei has opened more than 126 stores across the country.
In the field of vision correction, it has become an invisible champion in the industry.
In March 2016, Yu Junyi was invited to be interviewed by CCTV celebrity Aqiu.
Aqiu spoke highly of his career, saying that he "created the legend of Apple in the eyewear industry." ”
After the CCTV report, many domestic media began to describe him as "Jobs in the glasses industry".
This label is not far and wide.
There is a saying circulating in "The Biography of Steve Jobs":
"Only those who are crazy enough to think they can change the world can really change the world."
1 month after opening, the opponent is the direction, the road is the fundamental, and the technique is the weapon.
When everyone is still studying how to imitate the production process of Shilimei's magic glasses,
Yu Junyi already has a unique set of tactics to strengthen the barriers of the industry.
Because people are more willing to pay for "things that can be seen" than for things that are "things that cannot be seen".
Most of the peers cut in at a low price and then made a profit by charging for services.
"Why don't you give away all the things that others use to sell!" See, on the contrary,
The products that sell for money on the market are all free.
The design of this business model breaks the rules of the industry, three free - free optometry, free training, free classroom,
Leave your peers dumbfounded.
"Consumers only need to spend once and don't have to spend a penny later."
He said it was the idea of "one consumption, one free for life".
This stroke of genius has made industry giants generally suspect that their eyes are not being opened in the right way.
Wang Yun, a franchisee in Weinan City, Shaanxi Province, because his son is 200 degrees in the third year of junior high school,
70% of the students in the class are myopic and have not found a good way to correct myopia.
She began to search all over the country until she was impressed by the full-focus control glasses.
In May 2015, she rented a 60-square-meter storefront on the first floor of Xinhua Bookstore at a price of 8,000 yuan per month.
There is also a myopia physiotherapy facility opposite the borrowing area.
The market is so big, and the business is doing its own thing, and only a month has passed.
That house was beaten away.
Now, the monthly income is stable at more than 60,000 yuan, and I have to dispense 5 Limei full-focus axis control glasses a day on weekends! This is just one example of a successful startup.
"Busy three days a week, earning 400,000 yuan a year" is a true portrayal of most of Limei's franchisees.
Today, these "wealth stories" are being played out in hundreds of regions such as Beijing, Jinan, Zhengzhou, Xi'an, Guangzhou, Harbin, Foshan, Pingdingshan and Yulin.
However, creation never stops.
In 2016, Shilimei quietly used another trick - "Beauty Project",
Turn enterprises and partners into "communities of interest".
For franchisees, the growth of the store is inseparable from professional talents.
After joining, the first thing to face is talent cultivation.
The talent incubation support plan of Shilimei is to help each agent cultivate their own professional talents for free.
The franchisee sends the talents planned to be trained to the headquarters, and the headquarters not only provides free training,
Food and lodging are also fully covered, and they are paid for the duration of the training.
"Shilimei wants to sell the best glasses in China and truly become a benchmark in the industry."
This game-changer in the vision correction industry is paranoid,
In 7 years, from obscurity to the first in the vertical industry, he finally ripped off the cloak of mystery.
Unleash wild business ideals.
Seiko spectacle frames rimless glasses.