Affordable glasses supermarket creates a new model of glasses industry People's through train _to occupy the Lanzhou gla
Affordable glasses supermarket creates a new model of glasses industry People's through train "to occupy the Lanzhou glasses market with low prices, popular styles, and high-quality services Once upon a time, the price of glasses in Lanzhou was as expensive as gold and jewelry. However, since the end of 2006, an "alternative" glasses sales model 鈥斺€斺€?the people's through train glasses supermarket into Lanzhou, Lanzhou glasses prices began to "plummet"! This "alternative" glasses sales model is different from the traditional optical store location in the prime location of the surging flow of people, it will be "hidden" in the underground or upstairs, it is such a bizarre and bizarre glasses sales model, so that the price of Lanzhou glasses out of the "high fever" era, and it is the implementation of the people's affordable affordable parity price and high-quality service The people's through train glasses supermarket has been recognized by the majority of Lanzhou citizens.
The people's through train glasses supermarket, which is at the forefront of glasses sales, can always bring popular and fashionable glasses to Lanzhou citizens. Popular international and domestic brand sunglasses are being sold at ultra-low prices in the three branches of the people's through train glasses supermarket, and myopia glasses are also sold at a price lower than half or even lower than the market price; At present, the market price of Seiko frames is more than 600 yuan, and the price of the people's through train glasses supermarket is 350 yuan; The market price of titanium frames is more than 500 yuan, and the price of the people's through train glasses supermarket starts at 80 yuan.
In December 2006, Lanzhou's first affordable glasses supermarket opened, which is located on the fifth floor of Desheng Building, Zhangye Road Pedestrian Street, Lanzhou people's glasses through train affordable glasses supermarket, more than three months later, its second chain store opened on the fourth floor of Suning Electric Appliances at the West Railway Station, compared with the traditional glasses store, the big difference is that the store is located on the ground or upstairs of the commercial street, and at the same time adopts the supermarket model of open shelf purchase.
In addition, it has also opened up the "boutique area", "public area", "VIP area" and other partitions of glasses, so that customers can choose at a glance and the service is more humanized. In fact, "affordable glasses supermarket" is not a new term, this business model has already appeared in Guangzhou, Shanghai, Nanjing and other cities, and Jincheng's people's glasses through train affordable glasses supermarket has been in Beijing, Lanzhou, Tianjin, Zibo and other places have a number of chain stores, and in the management and other aspects have also accumulated mature experience.
A pair of money with three pairs of glasses affordable price happy citizens Affordable glasses supermarket in a short period of time has been recognized by the citizens of Jincheng, the key factor is its obvious "price advantage" "with a pair of glasses money with three pairs of glasses" is the slogan of Lanzhou people's glasses through train And the reporter visited and found that the price of glasses here is only half of the market price or even lower,
For example, the market price of Baosheng sunglasses is about 390 yuan, and it is only 190 yuan here; The market price of crocodile sunglasses is about 560 yuan, and the price of the people's through train is 280 yuan.
The person in charge of Lanzhou people's glasses through train explained that the store site is selected upstairs or underground, and the shop rent is less than one-tenth of the rent of the shops on the street, which greatly saves the operating costs of the glasses retail industry of "three points of glasses and seven points of cost", and at the same time, the people's glasses through train directly purchases from the manufacturer, on the one hand, to ensure product quality, on the other hand, it is separated from the intermediate link to avoid the price increase of dealers at all levels, thus greatly reducing the purchase cost.
In addition, there are too few varieties in traditional stores, and it is difficult to have the opportunity to display high-quality and low-cost goods, and there is often a business atmosphere that forces people to buy expensive glasses. However, the supermarket self-selection form of the people's glasses through train has greatly reduced human capital and reduced operating expenses, and it is these new measures that have made the "parity" route of the Lanzhou people's glasses through train have been adhered to.
The perfect interpretation of quality and fashion in the new sunglasses of the year The reporter saw in the people's through train glasses supermarket that the collection of this year's new styles of sunglasses is also selling in the store Internationally renowned sunglasses brands Dolphin, Baosheng, Tyrannosaurus, Cadile, Crocodile, Boots, etc. have been fully listed Its price also implements the parity route.
The person in charge of the people's through train glasses supermarket said that the people's through train glasses supermarket adheres to parity, ensures quality assurance services, and meets the different needs of consumers at all levels.
People's glasses through train leads the development trend of the glasses industry The people's through train affordable glasses supermarket has been stationed in Lanzhou, breaking the barriers of monopoly in the glasses market, effectively shaking the myth of high prices in the glasses market, so that more and more consumers can experience the benefits of the price and the value of the goods, and the people's through train is leading the development trend of the Lanzhou glasses industry with high quality, excellent service and low price.
The person in charge of the people's through train said that the decline in the price of glasses is the inevitable result of market competition, and it is also the inevitable trend of the development of the glasses market in the future.
And for high-quality, excellent service, low-price glasses products will be welcomed by consumers, the glasses industry as a half-medical and half-commercial industry has its particularity, especially in the process of vision correction glasses have many high-tech content in it, so the promotion of scientific consumption and industry professional services is crucial, health, beauty and other factors on the basis of low price is the perfect realm of glasses consumption.