A well-known Italian eyewear manufacturer has formed an alliance with Google to develop a new version of smart glasses
A well-known Italian eyewear manufacturer has formed an alliance with Google to develop a new version of smart glasses
March 25,
According to the Wall Street Journal, Luxottica Group Spa, a well-known Italian eyewear manufacturer, announced today that
The company has agreed to partner with Google to design, develop, and distribute a new version of Google Smart Glass.
This also means that Google Glass has won a strong "ally",
At the same time, this is also a new case of the eyewear industry's interest in Google Glass.
Luxottica CEO Andr. Andrea Guerra said:
"Google has opened up new and promising opportunities for the use of smart glasses."
He said the company has been working with Google since last year.
In January, Google announced an agreement with eye care giant VSP Global,
Medical lenses and subsidized frames for Google Glass customers
and training eye hygienists to wear Google Glass for customers.
Google wants to use its partnership with Luxottica to create a stylish look for its smart glasses.
Eliminate consumer concerns about this product.
Aastro, head of Google's X Lab department? According to Astro Teller,
convince consumers to let them wear a "computer" on their faces,
Not an easy task.
The issue of "fashion design" is as important as the issue of technology.
Both Teller and Yella declined to give details of the new products they will develop together.
However, Yella said that designers of Luxottica's Oakley and Ray-Ban brands have collaborated with Google designers.
to develop smart glasses.
This product doesn't simply embed a Google device into Luxottica sunglasses,
Rather, it's integrated with Google technology.
J.P. Gownder, an analyst at market research firm Forrester, said,
The partnership with Luxottica will make a big difference for Google.
Google was able to show smart glasses to tens of millions of consumers through the former's sales channels all at once.
Luxottica's dense distribution network is able to help Google achieve this goal.
According to data provided by Euromonitor International,
Luxottica had a 12.4% share of the eyewear market in 2012.
In addition, the company controls LensCrafters and Sunglass Hut retail stores.
These retail stores can make Google Glass available in more than 5,000 retail stores.
In addition, Google is currently receiving help from VSP's distribution channels.
The latter has 30,000 ophthalmologists in the United States and reaches 60 million consumers.
Google raised its hands to welcome the "help" from the glasses manufacturer,
Because the company is currently facing the "trouble" of rejection of this product by the outside world.
For example, a bar in San Francisco banned the use of Google Glass.
The reason is that consumers are worried that they will be filmed.
Google tried to dispel consumer concerns last week with a blog called "Top 10 Google Glass Myths."
In addition, Google also advises consumers not to sneak around and take pictures.
Gondel said Google Glass must also try to commercialize.
Last week, for example, Augmedix announced that it had raised $3.2 million in funding.
Hopefully, Google Glass can be used to help doctors manage patient health records more effectively.
Before the official launch of Google Glass,
Google's partnership with Luxottica will give developers peace of mind:
Google Glass is a real consumer product.
A Google spokesperson said that Google is currently discussing the pricing of the product internally.
The company hopes to launch Google Glass later this year,
However, no specific date has been set (Note:
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