A supply and demand exchange matchmaking meeting brought orders for nearly 100,000 pairs of glasses

A supply and demand exchange matchmaking meeting brought orders for nearly 100,000 pairs of glasses

 

Industry experts pass on the treasure,

 

Industry e-commerce docking manufacturing enterprises.

 

On the 27th, a matchmaking meeting between glasses e-commerce and suppliers sponsored by the Ouhai District Bureau of Commerce and the Ouhai District Federation of Industry and Commerce was held as scheduled.

 

The relevant person in charge of the Municipal Optical Chamber of Commerce said that building a supply and demand exchange platform between the two will help the local glasses manufacturing industry take advantage of the Internet boom.

 

Make up for the existing shortcomings of the industry.

 

This matchmaking meeting was supported by glasses peers in Linhai, Duqiao and other places.

 

It also attracted a number of well-known domestic glasses e-commerce companies, and a total of about 40 glasses e-commerce companies and more than 60 suppliers from Shanghai, Danyang, Jiangsu, Xiamen, Shenzhen, Linhai, Wenzhou, etc. participated in the matchmaking meeting.

 

At the event site, the invited person in charge of investment promotion of AliExpress platform, experts from consulting agencies and representatives of local glasses manufacturing enterprises respectively discussed "how to conduct market analysis and product selection for glasses e-commerce".

 

"How to build a brand into an Internet celebrity" and "Adapt to the needs of e-commerce and innovate the process" were shared with the glasses industry practitioners present.

 

The subsequent negotiation and ordering links were warm, and according to statistics, the on-site order turnover on the same day alone was close to 100,000 pairs.

 

In recent years, Wenzhou's glasses industry has always maintained a growth trend.

 

According to data released by Wenzhou Customs, from January to July this year, the export of glasses reached 3.196 billion yuan.

 

A year-on-year increase of 1.76%.

 

"With the continuous upgrading of Wenzhou's glasses industry in recent years, it has become a characteristic regional industry with fine division of labor and cooperation, complete supporting industrial chain and complete product categories."

 

Wu Jianmin, president of Wenzhou Optical Chamber of Commerce, said that local glasses products have developed from the original low-end to the high-end.

 

The process of transferring the procurement of international first- and second-tier glasses brands to Wenzhou is also accelerating.

 

"But what needs to be faced is that in addition to the processing of foreign trade OEM, the Wenzhou glasses industry is also facing the shortcomings of the industrial chain terminal.

 

Especially in terms of brands and channels, there is still a gap with other regions,

 

This will seriously restrict the subsequent development of Wenzhou glasses. ”

 

In the view of Wu Jianmin and other practitioners, the arrival of the network economy,

 

Give the local eyewear industry a chance to overtake in corners.

 

"Based on Wenzhou's advantages in glasses manufacturing, directly build an online brand,

 

The time has come to rapidly expand online sales channels. ”

 

There is no doubt that with the help of "Internet +", it is injecting new vitality into the development of the glasses industry.

 

Since the end of last year, local glasses e-commerce companies have bid farewell to the original situation of fighting alone.

 

Instead, the platform is launched through the group to obtain advantages in docking, traffic, and operation.

 

A set of statistics from the Wenzhou Glasses E-commerce Industry Association shows that

 

Up to now, the local glasses e-commerce company has more than 100 stores on the AliExpress platform.

 

There are nearly 40 in the form of enterprises, and 33 on JD.com.

 

There are 24 quality manufacturers in Taobao China, and these numbers are still expanding.

 

"At present, there are more distinctive in the local glasses e-commerce, such as the Internet celebrity glasses brand Mansi,

 

There are reading glasses brands that rank top on Tmall, such as Ives, Hometown Month, and Love

 

There are also more than 20 internationally renowned eyewear brands of Yaxin Technology. ”

 

Lin Sudan, president of Wenzhou Glasses E-commerce Industry Association, introduced that SECG, which ranks first among domestic children's glasses brands,

 

It has cooperated with more than 1,300 hospitals across the country, and is currently transforming to e-commerce.

 

"With the segmentation of the eyewear audience, there will be more distinctive and personalized local eyewear e-commerce and eyewear brands next year."

 

Not long ago, Ouhai, which has the golden business card of "China's glasses production base", was selected into the list of the first batch of pilot counties (cities and districts) for the development of cross-border e-commerce in the province's industrial clusters.

 

Win the opportunity to promote industrial development through cross-border e-commerce.

 

The relevant person in charge of the Ouhai Bureau of Commerce said that helping enterprises to take the road of brand development will be the focus of future work.

 

On the one hand, it will cooperate with Alibaba to build an Ali Wenzhou AliExpress industrial belt platform.

 

Build a cross-border e-commerce zone for the glasses industry.

 

At the same time, by expanding cooperation with Amazon and other platforms, and promoting the overseas "pre-exhibition and post-warehouse" model, etc.,

 

Broaden the channels of cross-border marketing of Ouhai glasses.

 

It is reported that this matchmaking meeting was undertaken by Zhejiang Glasses Industry Association, Wenzhou Optical Chamber of Commerce, and Wenzhou Glasses E-commerce Industry Association.

 

Glasses frame brand brand optical store.