A special interview with the founder of Yushan Glasses A pair of glasses up to 600,000
A special interview with the founder of Yushan Glasses A pair of glasses up to 600,000
Anyone who attended the 2017 International Optical Fair knows that
At this year's exhibition, a "dark horse" of glasses brand - Yushan Glasses appeared.
It has attracted much attention because it has become the most expensive showcase at the exhibition, and even many people want to see the style of up to 600,000 glasses.
Some people also want to explore how Yushan glasses can sell a pair of glasses so expensive? Is there a special process or is it just an empty appearance
Today, I interviewed Mr. Hong, the founder of Yushan Glasses
Hear what he has to say! Q：
Hello Mr. Hong,
The price of the Yushan showcase, which was 588,000 yuan, seems to be one of the glasses of the Wuji series, right? At the exhibition, everyone also paid attention to this fair, which was known as the most expensive glasses in the exhibition
Can you talk about the design philosophy of these glasses and why they are so expensive? Mr. Hong:
Priced at RMB 588,000, it is a Yushan 18K yellow gold series
The material of the private custom style glasses named [Great Wall],
The use of 18K yellow gold plus the material set with natural diamonds itself is expensive,
In addition, the value of the exclusive and private custom-made glasses can no longer be calculated by the concept of mass production.
To explain why it is so expensive, it can only be expressed in terms of two levels: "Rare and Exclusive".
Q：
In the glasses industry, the Yushan brand should be "debuted" relatively late.
How do you position your brand? Mr. Hong:
【Yushan】Glasses brand
is not a late debut that has carried Yangjun Glasses Factory from 1996 to the present,
Accumulated 21 years of professional manufacturing strength, such as the strong and wise mature respect and then in the yellow robe,
Born out of nowhere and honorable.
Q：
Do you think that compared with similar brands, Yushan
What are the advantages? Mr. Hong:
The background of Yushan glasses,
There are manufacturing factories to support independent design teams, with diverse styles and rigorous quality.
The material is solid and the price is more affordable, which is the condition for superior similar products.
Q：
At that time, you seemed to say at the exhibition that you wanted to build the Yushan glasses brand into "China's version of Lotos".
Where is your source of confidence? Mr. Hong:
Compare it with 18K gold glasses
The international brand LOTOS has a long history, and its brands and products have also been recognized.
But there are very few brands with the same production process in China.
The company's production technology level and brand management philosophy continue to grow and develop in a stable way of taking root.
The production process has reached a close level.
Yushan's brand strength will also continue to accumulate and show energy.
It will be able to establish a level of honor.
Q：
Ha ha
Thank you, Mr. Hong! What do you think of the eyewear industry today? Mr. Hong:
Glasses are a tool for correcting vision based on the principles of natural optics.
It is also a kind of beautifying ornament although there is a development of laser surgery to improve eyesight,
Needless to wear glasses but must destroy the structure of the human body, not many people have tried,
The myopia population is increasing day by day, and the market is vast.
Attentive management of glasses as a career to do, not only can create good benefits,
It can also create brand sublimation products, and the prospects of this industry are quite optimistic.
Q：
Is there a new direction for the Yushan brand in the later period?
Big moves? Mr. Hong:
Of course there is,
Doing a good job of glasses and developing a brand is our general direction and goal.
As for the big move, there are already plans to have a new series of products published in 2018.
Q：
Okay, thank you, Mr. Hong, and we are also looking forward to Yushan's performance in the future.
Spectacle frames.