A new marketing model in the eyewear industry

A new marketing model in the eyewear industry

 

In the glasses market, in the case of financial crisis, labor shortage, and rising raw material prices,

 

There was no golden period of sales a few years ago.

 

The competition between eyewear brands is so fierce and intense that it expands into the contact lens industry.

 

Bescon, Wellcome, Bausch & Lomb, NEO, Johnson & Johnson, etc., have made the market situation tense.

 

Who can concentrate their own sales channels and gain insight into the law of market development,

 

In response to the increasing development of consumer culture and the Internet, we will develop a diversified sales pattern

 

Only by taking the road of transformation and upgrading of marketing model in time can we win opportunities first.

 

Seize the forefront of the market and maximize profits.

 

This requires the glasses industry to get out of the old thinking and realize the terminal combination of sales with consumers.

 

in order to be more conducive to the launch of their own products.

 

How to realize the transformation and upgrading of the marketing model of the glasses industry? Now

 

For the physical store to launch the "Jiang Taigong fishing, willing to take the bait" type of sales

 

It is obviously not suitable for the current online market that affects consumers' consumption concepts and changes dramatically.

 

Therefore, the transformation and upgrading of the marketing model also depends on the "entity + network".

 

We know that the development of traditional products generally goes through three stages,

 

From "OEM - ODM - OBM" the glasses industry is no exception.

 

However, if we can establish an electronic marketing network in today's Internet popularization,

 

Try to combine the traditional and e-commerce B2C model to achieve the transformation and upgrading of the marketing model.

 

There will be more opportunities to contact domestic and foreign optical merchants in the form of terminal consumption

 

It is more conducive to enterprises to achieve diversified sales.

 

Instead of "sitting and waiting", it is better to use the network to "take the initiative" - use the network for marketing,

 

Combined with the popular group buying, several cost-effective products have been launched.

 

It can also sound the brand horn.

 

According to the author's in-depth understanding, some forward-looking brands in the current glasses market,

 

For example:

 

Johnson & Johnson, Bausch & Lomb, Haichang, Fiscn, Kolebo, Arian and many more

 

It has long extended its "tentacles" to the market terminal - online shopping consumers.

 

These cutting-edge glasses companies, taking advantage of the powerful Internet,

 

Through the abundant brand resources, a series of after-sales guarantees and preferential services have been launched in the period when the sales of the glasses industry are not very clear.

 

Encouraging results have been achieved.

 

Glasses network / is a typical representative of the cloud network.

 

First of all, Yishi.com opened the market door through the good reputation of the physical store.

 

Then through the establishment of a professional B2C sales network to quickly develop their own network territory,

 

During the national "Twelfth Five-Year Plan" period, we insisted on using the brand quality advantages of its products to carry out network-to-network exchanges with consumers.

 

In this way, we will promote the brand and attract customers.

 

In the era when the channel is king, the transformation and upgrading of the traditional entity sales model such as the glasses network and the development of professional network strategy is a new extension of the sales channels of the glasses industry.

 

These eyewear companies spread through the network to make their eyewear products more and faster direct contact with consumers.

 

Now is the marketing era of fast fish eating slow fish, who can grab the right to talk to consumers first,

 

Whoever is more advantageous will be able to win a huge market share.

 

Under the combined effect of internal and external factors such as the continuous rise of raw materials in the glasses market, labor shortages, and RMB appreciation,

 

Glasses companies can only control costs and improve efficiency to promote product upgrading.

 

Effective innovation in market R&D and sales channels is the only way to firmly grasp the dominant position in the market.